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THE PITCH
Documentary shorts highlighting real Ram Truck owners with high-mileage.
When asked to support the claim “Ram Trucks are the Longest Lasting on the Road”, we wanted to avoid cliché truck messaging and imagery. Instead, we opted to humanize Ram owners in a video series focusing on the stories and occupations of real drivers, and how they racked up so many miles.
You can watch the whole series, here, or watch my personal favorites below.
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