THE PITCH
There are many kinds of Ram Truck drivers, and this video series brings them to life.
The 2019 Ram 1500’s capabilities are overwhelming – it tows, it has incredible storage options and it has a touchscreen that would make a Tesla blush. Showing all of these features, while still making it relatable, was a challenge. So, we invented driver archetypes and gave them numbers – up to 1500 – to show how it was built for every kind of driver.