eBay

THE PITCH

Take an existing brand campaign and make it work for the current project.

In the summer of 2020, I was asked to pinch-hit for another office when they were spread thin. The client was eBay, and the original team had already sold in the concept/tagline “From Everything to the Very Thing” for the major retail moments of the year. Despite many demographics, mandatory products and limited copy space, we acted fast and created a great range of content for Father’s Day OLA and homepage banners.