The History of Yeezy

THE PITCH

Build credibility in the sneakerhead community with a comprehensive page on all things Yeezy.

eBay needed to build credibility in the sneaker scene because buyers and sellers viewed it as shady and dated, opting for the flashier competition instead. My team was asked to concept, design, write and build one of the solutions to this perception problem — dubbed internally as The History of Yeezy. I worked closely with design and UX to develop multiple layouts, copy lengths and tones. Visit the site here, or take a quick look below to see how we formatted different releases.