THE PITCH
A master of none sells the perks of an unsung free service.
Fiat-Chrysler Automotive asked us to promote BusinessLink, a free service full of essential perks for small business owners. BusinessLink’s benefits are huge, but consumers didn’t understand the value or how it would help their line of work. Enter Jack – a self-motivated entrepreneur who brings BusinessLink’s features to life with awkward humor and unrelenting optimism. I wrote the scripts for these videos, and worked with the director on set to keep the tone consistent across multiple occupations.